Facebook is the most popular social networking platform with almost 2.74 billion monthly users.
Using Facebook, you can increase your brand value and social media presence for your business. If used properly, Facebook can help you find new leads and clients. In this article, we will show you some good ways to raise your engagement levels with your Facebook audience because by increasing your engagement with your Facebook posts you could generate huge free traffic to your website and generate sales.
10 Steps to increase your Facebook Engagement
Are you finding it difficult to run a successful Facebook page and not getting enough reactions or views, you want. I’m sure after reading this article we’ll help tell you some excellent ways to increase your engagement with your targeted audience.
Facebook pages with less than 10000 likes see only 0.51% engagement because engagement increases as a Page’s audience grow.
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1. Identify your Target Audience
The more that you know about your audience on Facebook the better results you can achieve. Start by creating a persona that describes your ideal audience member. You can create a good persona by asking the following questions:
* What is their gender?
* What is their age range?
* Where are they located?
* What are their interests?
Take your time to make this as accurate as possible. It is really important.
What Problems does your Audience have?
When you know what problems your audience as you can plan your Facebook content so that you address these questions. By doing this they will perceive you as an expert in your niche and will be more likely to check you out further by visiting your website.
Do your homework here. If you are in the make money online niche then think about the problems that people want to solve:
* How can they make more commissions?
* How can they get more traffic to their offers?
* How can they rank their website on Google?
* How can they achieve more conversions?
* What online business model should they use?
* Which web hosting is the best?
* How can they build a high converting sales funnel?
There are always problems in all niches. You can join related Facebook Groups and find out what questions members ask the most. When you can solve the problems of your audience they will love you forever!
If you post your Facebook content at the wrong times then you will severely limit your exposure. You need to know when your audience is the most active and post these days and times.
If you have posted some content on Facebook before you can use Facebook Insights to see which posts had the most views and engagement (likes, shares, comments). Make a note of the day and time that you made these posts.
There has been a lot of research on the best Facebook posting times and this is continuously changing. Rather than provide days and times that may be out of date here, it is better if you search for “best Facebook posting times” on Google or another search engine and look at the most up to date research on this.
3. Create Posts that your Audience wants
Most Facebook marketers tend to post the things that they think will be of the most interest to their audience and a lot of the time this doesn’t work well.
Don’t think that you only have to post content related to your niche. Even if you are in a niche where you can post a lot of related content then it is good to mix it up sometimes. For example, you can publish a post that coincides with a world event such as “Earth Day” and tell people what you are doing to support this.
The rule of thumb that you need to follow is this – the needs of your audience are more important than your needs. Think about what information would be really useful to your audiences such as some interesting facts or statistics.
Another thing you can think about is how you can entertain your audience. What could you post that will make them laugh? Facebook users like to be entertained so find something amusing and post this. If you can relate this to your niche then that is even better.
4. Respond to any Comments fast
If someone leaves a comment on one of your posts then you need to respond to them as quickly as possible. There is an expectation on Facebook that any comment needs a response in a few hours.
Thank your audience for leaving comments. If you are asked a question in the comments then provide a full answer. When other users see that you are responding professionally to comments they will be more inclined to leave them as well.
5. Add a Compelling Call to Action
Make sure that you add a compelling call to action (CTA) to your posts. If you want a user to do something (such as visit a related page on your website) then you need to tell them. If you do not add a good CTA then you will not get as much traffic as you could.
6. Create Shorter Posts
Long posts are not a good thing on Facebook. Most users will scroll through their news feeds until they find something that piques their interest. If they see a very long and wordy post then they are likely to skip past this very quickly.
You also need to take into account that the user is very likely to be using a mobile device. Reading a long post on a phone is not a good experience so you will lose people if you do this.
It is possible for you to attract the attention of your audience with just a single sentence. The idea is that you want to tell them something interesting and then give them the option to read the full story on your website.
Why not just ask your audience a question? People naturally respond to questions. Or post an image with an intriguing caption on it that will make users curious. You can quote some interesting statistics and persuade the user to click through to the article on your website for the full story. Just keep your posts short.
7. Ask a Question
It is easier to get more engagement if you ask your audience a question. When you ask the right question users will feel compelled to answer. Make it as easy as possible for people to respond to your questions. Create a numbered list and ask your audience to respond by just typing in the appropriate number.
When people are using Facebook they don’t want to work hard. Don’t ask questions and expect your audience to provide a very detailed answer as most of them won’t. For example, you could ask them what subject they would like you to post about next and then give them numbered choices.
Use these questions to increase your engagement:
* Why do you like…?
* How do you…?
* What is your favorite…?
* Do you agree that…?
* Do you need help with…?
Just think that all Facebook users are very lazy (this may not be true but when you make something easy for users you will get a better response). Put some thought into your questions so that you get the information that you need.
8. Use Facebook Stories
Few marketers use Facebook Stories. This is probably because it takes more time and effort to create them. But the good thing about stories is that they appear at the top of user news feeds just like they do on Instagram. This is a really good exposure.
Facebook users like stories. When you post some good stories you will warm up your audience to want to see more of your content. Some of them will look at previous posts on your Facebook Page that they hadn’t read before.
There are a number of examples where Facebook users have shown more interest in a business after reading their stories. They are powerful so work out how you can create good stories and add them as often as you can.
9. Plan your Content
Once your audience starts to consume your content they will want more and more of it so you need to post on a regular basis so that you don’t disappoint them. Stick to a posting schedule so your audience knows when to expect your next post.
10. Look Credible
It’s very important to gain the trust of your audience and look credible to them. This is possible when you have a huge number of likes on your page or views on your Post. If you want to buy 100% organic, non-dropping Facebook Page likes and Facebook Post Likes.