Live videos are more popular than ever. According to our research, 80% of respondents would rather watch live video from a brand than read a
Blog post. Live Streaming is this year’s hottest trend to connect businesses and their targeted customers.
With the great upsurge in Video Marketing, YouTube has been continually trying in recent years on everything from video quality to the legality of the substance that shows up on YouTube and in the procedure; it has come up with YouTube Live.
If used strategically by knowing the youtube algorithm, live video marketing can prove beneficial for your business enormously.
This brief article will help you to grow your YouTube Live audience.
17 Ways to Grow your youtube live Audience
Before you put your effort to start with Youtube Live, Make sure your YouTube channel is spruced up. Firstly You need to have at least 1000 subscribers on your channel if you want to come to live using mobile. Don’t worry if you didn’t meet these criteria. You could easily get your required numbers of subscribers from Star Youtube.
Now when you’re all set to organize your live session, Imagine your YouTube channel as your home and your upcoming live event as a party you’re going to give to your friends whom you want to impress. It should be sparkling and ready to welcome returning and new viewers alike. Here are 17 tips to make them feel at home.
Get Ready For The Company
1.Make a teaser video
Post a teaser video to your YouTube channel days or weeks prior to your upcoming live event. It should function as a short “advertisement” for your live session, leveraging your existing subscribers and promoting upcoming features. Try to include more and more information about the topics you’ll cover during the live event as well as the nuts and bolts: date, time, and any other details people will need to know about. Also include a strong call to action to encourage people to share your teaser.
2. Reveal The Teaser Gradually
Teasers are a great idea to promote your upcoming live session. Extending them to reveal bits and pieces over time is even better. Three or four weeks is a solid lead-up period to build interest.
3. Make Your SEO Strong.
Your Youtube Live channel should be optimized for search engines.
A few days before the event, add relevant keywords and keyword phrases to your channel’s setup. This will help search engines to index your live event while keeping your key terms highly current.
4. Share The Link Early
Many peoples often make the big mistake of waiting until just before the session to share the streaming link. Spreading it 24 to 48 hours in advance will generate interest and help serve as a reminder for your potential audience. It’ll help your audience to schedule their time.
5.Share your teaser as an Add-on
Include the teaser or a small portion from a previous event to existing videos on your YouTube channel. This notifies even casual watchers of your upcoming Live Stream event and ultimately helps you to grow your live stream audience.
6.Create a Custom Announcement
Utilize your social media profiles to share a custom post about your live session. Automate this task with the social scheduler of your choice so you can set up the notice to go live and announce the event’s unveiling as your live begins.
7. Embed the link
Using YouTube’s embed tool, embed the link on your blog, and generate traffic through it.
Also, encourage other bloggers to share the embed link.
8.Send Personal Emails
Contact bloggers from your own email account. Invite them to take part, cover the event, or share the embed link. Remember to follow up with a thank-you note for any positive answer you get.
9.Get A Little Help From Friends.
Ask your friends and family to convey the news about your live event on their social media pages, too. Make it easier on them by ghostwriting a selection of prewritten teasers, including links.
It’s very important to engage viewers in your live event because it’ll ultimately attract other users to watch your live stream.
10. Offer Benefit
Add value to your live session by offering incentives to your viewers.
A free downloadable ebook or plugin or another type of lead-generation,
It can serve as a magnet that entices prospective viewers to tune in live.
11. Create Attractive Thumbnails
Upload an attractive, funny, or eye-catching thumbnail to grab the attention of users and generate clicks. According to research, Almost 40% of Youtube users make the decision to watch any video by seeing it’s a thumbnail. So it’s very important to make your thumbnail appealing and eye-catching.
Be a thoughtful host.
12.Consider Time Zones
Whenever you promote your event, tag it with a common time zone designator. You want to assure that anyone, anywhere, will know exactly when you’re going live. Make sure that time-zone changes won’t throw off audience members, especially if you tend to attract many viewers beyond your home zone.
13.Collaborate with Others
Partnering with an individual or business that already has a well established live audience can be a great way to quickly boost your viewership. Potential collaborator should be closely related to your brand so you can benefit from cross audience interest.
14.Build a Pre-Event Landing Page.
Create a static page on your website or blog that’s reserved only for this live event. Include a subscription box so viewers can subscribe to your list for updates. Add your lead magnet (free ebook or plugin or something like that) to boost response rates.
Let your potential audience members know you’ll disclose some special secret, useful information, or something that is exclusive to the live event. Plan in advance what you’ll provide as the payoff for this build-up.
Propagate the promise like crazy in all your pre-event marketing.
Follow up with guests.
16.Create A Series
Don’t make your live event a one-off. Use your first YouTube Live event to build a streak of videos, events, or “to-be-continued” series. Each subsequent video continues the core topic and grows your viewer as more people tune in.
Your live-event series will thrive on consistency. Make sure to plan and hold your events on the same day of the week and time of the day. This makes it easy for your audience to anticipate an ongoing connection and plan around your upcoming YT Live events. Even if they don’t know correctly, what you’ll be covering two months from now, they can reserve time in their schedule for must-see live streaming.
Having a good number of viewers on your live session or event will surely help you to increase engagement on your content that will help you in many ways. If you want to have more viewers on your website , do check out our amazing packages.